Strukturblog.

Cute video from a fan of this great sans-serif typeface.

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. The style has a preference for photography. Many of the early International Typographic Style works featured typography as a primary design element and it is for this that the style is named.

If you are a fan of minimalism, typography, grid structures, and the post-modern era, you will enjoy checking out this timeline at Smeared Black Ink.


It documents the transitions from 1896 when Akzidenz Grotesk became prominent in the Swiss Style, all the way to 1959 when it became an influence on many American designers and used around the world, including corporate design and branding.


Spotted via Smeared Black Ink

I simply love this image which highlights the nuances between the characteristics of Helvetica, and its pre-cursor, Akzidenz Grotesk. I have a self-diagnosed addiction to sans serif typefaces.


Spotted via Smashing Magazine